liverpool fc AXA taining centre

Image source: Liverpool fc


Liverpool FC and AXA, a global insurance leader, are thrilled to announce the extension of their partnership until 2029. This five-year extension solidifies a meaningful collaboration that began in 2018, emphasizing shared values both on and off the pitch. As AXA becomes the exclusive global training partner of Liverpool FC, this partnership exemplifies a commitment to promoting wellbeing, fostering a healthy lifestyle, and supporting progress.

Shared Values and Liverpool Fc Aspirations

Since its inception, the partnership between Liverpool FC and AXA has been firmly rooted in shared values and aspirations. Both organizations are deeply committed to the pursuit of excellence, fostering meaningful community engagement, and championing the empowerment of individuals. This shared ethos serves as the foundation upon which their collaboration thrives, driving them to constantly push boundaries and make a positive impact both on and off the pitch.

Liverpool FC’s storied history and unwavering dedication to success resonate deeply with their global presence and expansive workforce of 147,000 employees worldwide. This alignment of values is evident in every facet of their partnership, from the strategic initiatives they undertake to the genuine connections they forge with fans and communities around the world. Together, Liverpool FC and AXA epitomize the power of teamwork, resilience, and a shared commitment to making a difference.

Milestones of Success

The collaborative journey between Liverpool FC and AXA has been characterized by a series of remarkable milestones, each underscoring the strength and depth of their partnership. Since 2019, AXA has proudly graced the training kits of Liverpool FC, symbolizing not only their unwavering support but also their shared commitment to excellence and success on a global scale. This visible presence on the training kits has not only elevated AXA’s brand but also served as a testament to their dedication to the club’s continued triumphs.

In a bold move that further solidified their partnership, 2020 witnessed the expansion of their collaboration to include the naming rights of the prestigious AXA Training Centre in Kirkby. This state-of-the-art facility stands as a beacon of innovation and progress, meticulously designed to cultivate talent, drive success, and inspire future generations of athletes. By lending their name to this cutting-edge training hub, AXA not only demonstrated their unwavering support for Liverpool FC but also reaffirmed their commitment to fostering growth and development within the sporting community.

The AXA Training Centre serves as a testament to the shared vision of both Liverpool FC and AXA, encapsulating their collective ambition to push boundaries, break barriers, and redefine what it means to be a leader in the world of sports. As Liverpool FC continues to strive for greatness on the pitch, AXA stands proudly by their side, serving as a trusted ally and partner in their quest for continued success. Together, they have not only achieved remarkable milestones but have also set the stage for even greater achievements in the years to come.

AXA training Ground

Empowering Women in Sports

One of the most notable aspects of this partnership is AXA’s dedication to empowering women in sports. The establishment of the AXA Melwood Training Centre, serving as the home for LFC Women, signifies AXA’s commitment to providing a secure and empowering space for female athletes. In a world where female athletes often face challenges, AXA’s motto, “Being a woman shouldn’t be a risk,” resonates deeply at the AXA Melwood Training Centre, where women athletes are supported and celebrated.

Liverpool women fc squad: Liverpool fc

Supporting Development at All Levels

The partnership between Liverpool FC and AXA extends beyond the professional teams to support development at all levels. Both the AXA Training Centre and the AXA Melwood Training Centre play pivotal roles in nurturing talent and achieving success on the pitch. By investing in state-of-the-art facilities, AXA demonstrates its commitment to the growth and development of football at both the grassroots and professional levels, ensuring that aspiring athletes have the resources they need to succeed.

All level support and development from AXA

Continued Growth and Evolution

Ben Latty, commercial director at Liverpool FC, emphasizes the importance of long-term, meaningful relationships with global brands. The renewal of the partnership with AXA reaffirms their commitment to the men’s and women’s teams, fans, and communities. As the partnership continues to evolve, both parties are excited about the possibilities for future collaboration and success, with a shared vision for excellence and innovation.

A Fruitful Collaboration

Virginie Berçot, AXA global brand director, reflects on the proud and enduring story of collaboration between AXA and Liverpool FC. By becoming the exclusive global training partner of the club, AXA reaffirms its commitment to a fruitful and purposeful collaboration. This partnership exemplifies the alignment of brand priorities and a shared vision for the future, where both entities continue to inspire fans, support athletes, and make a positive impact on and off the pitch.


The extension of the partnership between Liverpool FC and AXA marks a significant milestone in their shared journey. With a renewed commitment to excellence, community engagement, and empowerment, both parties look forward to the continued growth and success of their partnership until at least 2029. Together, they will continue to inspire fans, support athletes, and make a positive impact on and off the pitch, leaving a lasting legacy for generations to come.

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Thank you for your continued support, and let’s cheer Liverpool on to success in the upcoming match. Your thoughts are always welcome in the comments section. For further insights, you may explore the official Liverpool FC website by clicking here.

YNWA (You’ll Never Walk Alone)!
The Liverpool FC Times Team

By Abdulkadir Salim

Abdulkadir Salim Is content writer for Liverpool FC Times

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