SC Cup 2024 gives Liverpool FC fans and football enthusiasts alike something exciting to look forward to in 2024! Standard Chartered, Liverpool’s principal sponsor, has announced the launch of the much-anticipated SC Cup 2024, a tournament set to bring together global talent, electrify fans, and strengthen the club’s international legacy. This initiative is more than just a competition—it’s a celebration of Liverpool FC’s enduring partnership with Standard Chartered and a testament to the club’s far-reaching influence through its skillful squad.
In this story, we’ll explore what makes the SC Cup 2024 a unique addition to the football calendar, how it aligns with Liverpool’s global ambitions, and why this partnership continues to be a game-changer for both the club and its sponsors. Could this be the start of a new era in fan engagement and football excellence? Stay tuned as we dive into the details.
All Set in Ghana for the 2024 Championship
The sponsor is set to host the highly anticipated SC Cup 2024 on Saturday, November 30, 2024. This thrilling 5-a-side football tournament will take place in Accra, bringing together participants and spectators for a memorable day of competition.
Designed as an invitational event, the SC Cup provides a unique opportunity for the main sponsor to engage its Corporate and Employee Banking clients dynamically and excitingly. Teams will compete for the coveted title of SC Cup 2024 Champions, with the ultimate reward being a trip to Anfield, the iconic home of Liverpool FC, to witness a live match.
Asiedua Addae, Head of Corporate Affairs, Brand, and Marketing for Standard Chartered Bank Ghana, highlighted the significance of the event, stating, “Our partnership with Liverpool FC has thrived because of our shared values. SC Cup provides us with a unique platform to actively engage our clients and soccer enthusiasts. We look forward to allowing our clients to experience the Anfield atmosphere.”
This tournament builds on the legacy of the SC Trophy, which has been held since 2015. Previous winners have enjoyed exclusive perks, including watching Liverpool FC play live at Anfield, training sessions with Liverpool legends, and behind-the-scenes tours of the club’s historic grounds. As Standard Chartered’s partnership with Liverpool FC continues into its 14th season, it remains a cornerstone of the Bank’s strategy to deliver unparalleled experiences for clients, employees, and communities. The SC Cup 2024 kicks off at 8:00 AM and promises to be a day of competitive action and networking, further solidifying the Bank’s commitment to fostering engagement and excitement through football.
SC Cup in East Africa
Standard Chartered has officially announced the launch of the SC Cup 2024, scheduled to take place on Saturday, November 30, 2024, at the Kenya School of Monetary Studies. According to their official social platform, this highly anticipated event celebrates the bank’s enduring partnership with Liverpool FC by offering clients a unique opportunity to visit Anfield, the iconic home of the Reds.
The tournament is expected to feature 40 teams representing various organizations competing in an exciting format. The ultimate prize for the winning team is a trip to Anfield, where they will face off against other global champions and enjoy the unforgettable experience of watching Liverpool FC play live. Ahead of the tournament, a draw to determine the groupings will take place on Thursday, November 21, 2024, setting the stage for a thrilling competition. The event promises to be a fun-filled day, celebrating teamwork, sportsmanship, and the shared values between Standard Chartered and Liverpool FC.
Through the SC Cup, Standard Chartered continues to strengthen its engagement with clients, offering them a once-in-a-lifetime experience while reinforcing its commitment to fostering meaningful connections through football.
Partnership Extended Until 2027
Liverpool Football Club and Standard Chartered Bank announced the extension of their partnership for an additional four years, bringing their collaboration to a total of 17 seasons, ending with the 2026-27 football season. SC first became Liverpool FC’s primary sponsor in July 2010, marking only the fifth company to feature on the Reds’ iconic first-team kit. Over the years, this partnership expanded to include sponsorship of LFC Women, with a focus on supporting their return to the Women’s Super League and increasing participation in women’s football.
Billy Hogan, Liverpool FC’s CEO, expressed pride in the extended partnership, highlighting its significance to the club. He acknowledged the key role Standard Chartered played in Liverpool’s recent successes both on and off the pitch, emphasizing the shared values that strengthened their collaboration. Hogan noted that the partnership not only supported the club’s achievements but also positively impacted communities and supporters worldwide.
Similarly, Bill Winters, Group CEO of SC, reflected on the growth of the partnership since its inception. He described Liverpool FC as a true partner and expressed pride in being associated with one of the world’s most renowned football clubs. Winters looked forward to building on the success of their relationship over the next four years. For over a decade, the partnership between SC and Liverpool FC supported various sustainability and community investment initiatives. Together, they raised over £500,000 to combat avoidable blindness and empower young people, particularly girls, with essential skills.
Additionally, the bank collaborated with the LFC Foundation to empower young adults through the Futuremakers initiative. The partnership also provided hundreds of matchday tickets to residents, allowing them to experience the thrill of cheering for the Reds at Anfield, from the four walls. The announcement marked a continuation of a longstanding relationship that combined football excellence with meaningful community impact, reaffirming the shared values between Liverpool FC and Standard Chartered.
Conclusion
The SC Cup 2024 promises to be an extraordinary celebration of football, partnerships, and community engagement. With its unique format and the coveted opportunity for winners to visit Anfield, the tournament highlights Standard Chartered’s commitment to creating unforgettable experiences for its clients. By leveraging its long-standing partnership with Liverpool FC, the SC Cup not only fosters teamwork and sportsmanship but also strengthens bonds with stakeholders. As the event approaches, anticipation continues to build for what will undoubtedly be a thrilling competition and a testament to the shared values of excellence and passion between Standard Chartered and Liverpool FC.
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The Liverpool FC Times Team
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