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LFC has added another proud moment to its growing list of achievements. This time, the recognition came off the pitch. At this year’s Social Football Summit Awards, the club was named the best digital and social media team. It is a title that reflects consistency, creativity and a strong connection with millions of fans across the world. Below is a full look at what earned LFC this recognition and why their digital presence continues to set the standard across global football.
A Season of Unmatched Digital Impact
The 2024 to 2025 campaign was historic for Liverpool in many ways. On the field, the team lifted its twentieth league title. Off the field, the digital team delivered a record breaking year of engagement.
LFC finished the season with the highest social media engagement in the Premier League for the second year in a row. The club generated a total of 1.7 billion engagements across all platforms during the title winning season. This figure was ten percent higher than the previous year and an impressive forty five percent above the second most engaged team in the league. These numbers highlight a simple fact. Fans do not only watch Liverpool. They interact with the club every single day.
A Record Setting Day After the Twentieth Title
One date stands out above all others. The day Liverpool became champions of England for the twentieth time turned into the club’s most engaged day ever. In just twenty four hours, more than sixty point seven million engagements were recorded across LFC channels. Every celebration, clip, interview and fan moment drew huge attention. It showed the scale of Liverpool’s global reach and the emotional power of that milestone.
Dominating on Every Platform
Liverpool has also continued to lead in video content and broadcast reach. The club was the most watched Premier League side with a cumulative audience of 583.3 million viewers across all competitions. On social platforms, LFC recorded about 13.3 billion video views during the season. This reflects both the quantity and quality of the content they produce.
Branded content has also been a big success. Content created with the club’s partners reached 935 million views, which is fifty six percent more than the next club on the list. This shows how well Liverpool balances creativity with commercial value.
Growing a Global Fan Base
Another major highlight is the club’s continued growth in followers. LFC passed 215 million social followers in total and reached 12 million subscribers on YouTube. This made Liverpool the first Premier League team to hit that YouTube milestone.
The club’s website also led the league. LFC recorded 86.8 million website visitors last season which was twenty three percent higher than the next club. The site averaged 7.2 million visits every month, proving that fans rely on Liverpool’s digital channels for updates, stories and exclusive content.
Reaching Fans in New Languages
One of the strongest signs of digital innovation is the club’s expansion into WhatsApp channels. Last season, Liverpool launched three new channels in Spanish, Portuguese and one fully dedicated to LFC Women. More recently, the club added an Indonesian WhatsApp channel to reach fans in Southeast Asia. These channels are important because they help fans interact with the club in their own language. It brings Liverpool closer to its global community and makes the experience more personal and inclusive.
A Celebration of Innovation at the Summit
The Social Football Summit Awards were created in 2018 to highlight the best ideas and achievements in global football. The award that Liverpool won focuses on creativity, strategic impact and season long performance in digital output.
This year’s event took place in Turin and brought together clubs, leagues, brands and media leaders from many parts of the world. With so much competition and so many strong digital teams across football, winning this category is a major accomplishment for LFC.
What Sets LFC Apart
Liverpool’s digital success is built on a few key strengths:
Consistency
The club produces high quality content every day. Fans know they will always find something new, whether it is behind the scenes moments, match coverage or player stories.
Connection
The content feels personal. It builds a sense of family and unity between the club and supporters.
Creativity
From short clips to long form features, the digital team experiments with styles that keep fans engaged.
Global thinking
LFC understands its worldwide audience. The multilingual WhatsApp channels, global fan content and region specific storytelling all reflect this.
Why This Award Matters
This recognition is not only about numbers. It reflects the effort put in by a dedicated team behind the scenes. Digital content plays a huge role in modern football. It shapes a club’s image, strengthens fan loyalty and brings matchday energy to supporters who live far from Anfield. Winning the award shows that Liverpool is not only successful on the pitch but also a leader in how football clubs communicate and grow worldwide.
Looking Ahead
Liverpool’s digital journey continues to expand. With new platforms, new technologies and a fan base that never stops growing, the expectations for next season are higher than ever. If the last campaign is anything to go by, fans can expect more creative content, more global outreach and even more record breaking moments.
Final Thoughts
Liverpool FC’s victory at the Social Football Summit Awards is well deserved. The club’s digital and social media team has turned online engagement into an art form. Their ability to capture emotion, celebrate success and stay connected with millions is a big part of what makes LFC special.
In a world where fans connect with their clubs through screens as much as stadiums, Liverpool has set the standard for how it should be done. If this season has proved anything, it is that Liverpool’s digital presence is as relentless and passionate as the team itself.
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YNWA (You’ll Never Walk Alone)!
The Liverpool FC Times Team
LiverpoolFCTimes.com